Growing your brand solo is one of the most hardcore hustle’s on the planet. You are only as strong as your team, or the team you are leading…
A better long term strategy is to grow (or even start) your team of Ambassadors. I practice what I preach, and am actually a brand ambassador myself. Want to learn the ins and outs of that world? Read on my friends…
A good Ambassador is someone who loves your brand and wants to become affiliated with what you stand for, and also will receive some kickback for their efforts in promoting it (either monetary or product). In the Instagram world, some would call these people ‘influencers’ – but I think of influencers in the realm of 100K plus followers. An ambassador may have a smaller following, but they really care about the work that you do together and still make an impact in their communities.
I am an Ambassador for many different brands that I believe in: RAD Roller, Naboso Barefoot Technology, DoTerra and RMAX International. It most definitely broadens my network to be affiliated with them AND allows my students to take the guess work out of choosing the most high quality products to use in their businesses. As a Human Movement & Performance specialist, I take great care in aligning with brands that completely rock! Each company has it’s own way of engaging the online marketplace via the ambassador relationship, and I’d like to share a bit of insight on how these relationships work and why I love these brands.
Pro-Tip: Adjust your bio to highlight the brand that you are working with. This becomes extremely important when you wear a lot of hats (like I do).
My Bio with RAD Roller:
Naboso Barefoot Technology – As an Ambassador for the Naboso Workout Mat (known for it’s patented proprioception enhancing surface), I offer it for sale on my Fit Body Wellness website, and then send the company the orders as they come in. Again, I receive a percentage of each purchase, and my job as the educator/influencer is to curate the most research based, quality products to refer my students to.
Why I love this company: I am a big fan of Dr. Emily Splichal’s work in the realm of Barefoot Training. She is a podiatrist out of New York City, and travels the world teaching her Evidence Based Fitness Academy seminars to physical therapist, movement professionals, coaches and trainers. The mat itself, is highly innovative, grounded in research and literally wakes up your feet as you are practicing either yoga or working out with Clubbells. Dr. Emily is always up to date on the academic literature and integrates it into her products and classes. She actively presents at IDEA, ACSM and many other fitness industry conferences.
*Don’t miss the Barefoot Strong Summit in NYC this September 22-24, as I will be presenting Clubbell Yoga on the Naboso Barefoot Technology Mat along with many other specialists and founders.
As a Head Coach for RMAX International (of TACFIT Academy) and the Founder of Clubbell Yoga, we have ambassadors around the globe that have strengthened their profile by representing our systems. I can’t stress enough how critical it is to have ambassadors that really care about the brand, and use it frequently. For example, Clubbell Yoga Ambassadors Cris Llano in Spain is completely booked with her private training business and teaches classes and workshops consistently in Madrid. Bogi in Hungary was the first Clubbell Yoga Instructor in her region and leveraged her Ambassador status for media coverage, magazine articles, and teaching at some of the biggest yoga festivals in the country. Being an ambassador for a brand means you live it, breath it and guide others to learn about it. You engage in a meaningful way both in person, and online. We are currently identifying our strongest ambassadors of this system, and focusing our Clubbell Yoga seminars in those regions. Get in touch if you want to be considered.
I hope this article shines some light on what it means to serve as an ambassador. If you are considering aligning with other companies in your industry, choose wisely because your reputation and ‘street cred’ are at stake. Trust your gut instinct and intuition, and always get the terms in writing before signing on. Stay in touch with any and all questions, or schedule an exploration call with me to chat more about growing your brand.